CELEBRITY CHEF MARTIN YAN TO
DEVELOP CHINESE MENUS
FOR VIKING RIVER CRUISES YANGTZE CRUISES
Onboard Menus to Feature Regional Chinese Dishes and Western
Food
LOS ANGELES (February 2, 2004) - Viking River Cruises, the
world leader in river cruising, announces today that it has
signed a partnership with popular chef, television host and
author Martin Yan to develop distinctive regional menus for
its 2004 China Yangtze Cruisetours.
Yan will personally be responsible for creating four distinctive
family-style meals, each comprised of eight dishes highlighting
tastes from a variety of China's regions. He will also train
Viking River Cruises onboard chefs with emphasis on maintaining
the company's top-quality standards. Dinners aboard the ship
will feature Chef Yan's four specially designed menus alternated
between three Western-style meals, including an on-deck barbecue.
"The name Martin Yan is synonymous with Asian cooking,"
says Jeff Dash, president of Viking River Cruises. "Because
he has decades of expertise in preparing Eastern cuisine for
Western audiences, it made sense to partner with him in developing
the menu for our new China cruises. This ensures we can continue
our cornerstone of providing passengers with authentic, gourmet
dining in a comfortable environment."
Beginning in March 2004, Viking River Cruises will offer
five different all-inclusive cruisetour itineraries, each
centered upon a fixed seven-night river cruise along China's
legendary Yangtze River aboard the brand new, 186-passenger
Century Star. The all-inclusive itineraries range from 9-16
nights and feature all shore excursions and tours, plus all
meals aboard and hotel nights in 5-star/deluxe properties,
intra-Asia flights and English-speaking escorts throughout.
Master Chef Martin Yan has been recognized as a respected
food consultant, professional instructor, successful restaurateur
and author over the span of his 28-year career. He is the
host of the pioneering television cooking show Yan Can Cook
and has written numerous cookbooks including Martin Yan's
Feast, Chinese Cooking for Dummies and his newest work, Martin
Yan's Chinatown Cooking.